The way we shop is changing and marketing strategies are simply not keeping pace. Whether we are shopping for a TV, concert tickets or a new vehicle, the internet has changed how we decide what and where to buy. Today we are all digital explorers, seeking out online ratings, social media-based pier reviews, videos, and in depth product details as we move down the road to purchase. Marketing has evolved and modern marketing strategies have to evolve with the changing shape of shopping.
Google calls this online decision making moment… "The zero moment of truth" - or simply ZMOT
In this recent study Google has identified what elements must be present in connecting with buyers today. Retailers have to have a integrated approach to marketing. This integration must include traditional marketing mediums, digital and social mediums all connected to the retail customer experience during the purchase.
Over the past few years marketers have treated the traditional and digital experience as separate channels or silos. To win at ZMOT, the space between the traditional media awareness and the purchase experience, marketers must take a more holistic approach and integrate these silos.
Utilizing a unique selling proposition, like Lifetime Warranty provides your dealership a branding message that can be used to connect your TV, Radio and print advertising message to the message within digital and social platforms as well as integrating the message into your dealership sales experience.
Contact us today for a full online presentation on how using our long term Power-train Warranty can provide your dealership with powerful and effective proposition to win at Zero Moment Of Truth.